Create Core Visitor Values
Building and governing a business around identifying and performing consistently with declared business values is not new. In fact, it is a common practice in successful growth oriented businesses. This practice should also be applied to all websites interested in creating visitor friendly websites with a goal of delivering value.
We believe forward thinking websites should focus on three core visitor values - Customers, Offers and Satisfaction.
Best Visitor Practices
Here are our tips for creating Core Visitor Values on your Website along with Best Visitor Practices:
- Customers
Taking care of the visitors on your website should never be overlooked. It is amazing how easy it is to create a visitor friendly website once you have identified your Core Visitor Values.
- Make your Web Name easy to spell, remember & promote it everywhere, all the time.
- Design your website around building meaningful business building web visitations.
- Make your navigation friendly, consistent and easy to use
BEST VALUE PRACTICE: Always remember you're the host and your visitors are your guests, so take great care of them.
- Offers
As in any lead generation marketing program, making meaningful offers is essential in generating new leads.
- Identify at least 3 meaningful offers on your website.
- Make getting emails addresses a priority.
- Never be afraid to test new stuff.
BEST VALUE PRACTICE: Get email addresses by offering visitors' value and then build relationships with them.
- Satisfaction
Knowing and checking on your customers satisfaction is a cornerstone in any business building program. The beauty of internet marketing is the instant feedback of what's working, and more importantly what's not.
- Make it easy to contact you.
- On-Line Satisfaction Surveys - do them. You'll be surprised what you can learn.
- Keep track of your Web Stats.
BEST VALUE PRACTICE: Always be improving by looking at visitor feedback and let them know you care with referral programs.