Generate Meaningful Web Visitations & Increase Sales

Building your Business with Meaningful Web Traffic

Having your website as the marketing portal is a necessity in today's competitive marketplace. This means that your website needs to work 24\7 to generate meaningful web visitations. A meaningful visitation takes place when the visitor acts to conduct business with you. This is most likely to occur when:

• The site is easy to navigate
• The content is concise and easy to find
• You offer multiple ways — both online and offline — for the visitor to contact you

Create Meaningful Web Visitations

Getting meaningful web visitations is as simple as offering value in exchange for contact information. Here's a sampling of interactive ways to create a meaningful web visitation. In all cases you ask the visitor to share contact information via a web form.

1. Request a conversation (with an expert)
2. Request a price-quote-presentation
3. Request a service call
4. Ask the expert
5. Refer a friend or business
6. Take a customer-visitor-exit survey
7. Easy to find contact us navigation
8. Enter a contest or sweepstake
9. Sign up for an e-newsletter
10. Email the Owners-Executives
11. Sign up for an online chat
12. On-line coupons-discounts-specials
13. Become a dealer-retailer
14. Get free Info Pack-CD-Video-Catalog
15. Offer registration for access to a preferred customer extranet

Capitalizing on Meaningful Web Visitations

To convert meaningful web visitations into new selling opportunities is a firm commitment to establishing new sales and marketing processes.
Here Are 5 to Start With...

1. Make sure you send an auto-reply email to visitors who complete forms on your site. These emails provide you with a good branding opportunity, remain as a resource/reminder in the visitor's email in box and take care of the visitor by confirming their form was received successfully.
2. Make maintaining a current email address database a critical competence.
3. Look at all meaningful visitations as positive revenue possibilities with prompt follow up.
4. Make a monthly eNewsletter a must with both your customers and prospects.
5. Review monthly a Report of your website traffic to track the behavior of your visitors.

Some Final Words

Building, Creating and Capitalizing on Meaningful Web Visitations is a common sense approach for businesses looking to expand their growth base to include internet business and marketing programs. Generating Meaningful Web Visitations as a core web objective gives any business a leadership advantage as well as competitive advantage.