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Orases Blog: Technology

Zoho CRM for the Small Business Sales Guy

Posted in: Culture, Technology

Jeff Howard's review of Zoho, from Google Apps.

PCI Compliance and Your Business

Posted in: Planning, Hosting, Technology, Ecommerce, Security, Compliance

And Just When You Thought You Were Going to Get Off Scot Free: PCI Compliance and Your Business

Companies Say Goodbye to QR Codes with Near Field Communication (NFC)

Posted in: Technology

In recent reports from the Wall Street Journal, Google has boldly decided to remove QR Codes from Google Places and instead incorporate NFC-enabled chips into their OS. The technology juggernaut has also shown its commitment to bolstering the use of NFC technology by upgrading its membership to the NFC Forum, a non-profit industry association that promotes the contactless data transfer technology, and by reportedly paying for the installation of NFC-terminals across New York and San Francisco.

Moving Forward with Mobile Marketing

Posted in: Marketing, Technology

The following post discusses mobile marketing trends and predictions for 2011. Every January, Forrester Research Inc. publishes reports on a myriad of marketing technology predictions for that year. As a reputable industry zeitgeist, these reports offer advice for businesses on how to capitalize on current consumer behavior trends and industry innovations.

What are QR Codes and what can they do for your business?

Posted in: Technology

Despite recent research from Forrester that shows only a one percent adoption rate, there’s a rare consensus drawn from marketing executives at the mention of Quick Response (QR codes) that they are the harbinger of things to come for the industry. Originally created for tracking vehicle parts, QR codes were developed in Japan by Denso Wave Inc. (a Toyota subsidiary) and can now be found throughout the country, tagging everything from magazine ads to posters to fast food wrappers.