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Orases Blog: SEO

Misspell Yourself: It Couldn’t Hurt!

Posted in: SEO

Increase Traffic to Your Website by Utilizing Misspelled Keywords

Why and How To Create a Keyword Search Strategy

Posted in: Business, SEO, Web Development

When it comes to driving traffic to your website, it is important to find the market before developing the architecture of the website. In finding the market, one of the subsets is finding keywords that will drive the highest amount of credible leads to your site that will transition to a customer. It’s not about driving tons of traffic… it’s about driving the right traffic. Pinpointing keywords that will drive a high ratio of traffic to conversion with the right call to action will make your online presence worth the investment. One of the first steps is a solid Keyword Strategy.

Online marketing strategies for non-profit organizations (Part 3 of 3)

Posted in: Business, Information Architecture, Measurement, Planning, SEO, Social Media

Non-profit organizations don’t usually have the same resources that their for-profit counterparts tend to enjoy. Online marketing opportunities, however, give NPOs an edge because users appreciate the chance to be associated with good causes and are willing to let that affiliation be known. Below are my final recommendations for implementation and analysis actions items that will take awareness of your organization’s goals and needs to the next level.

Local Search Tips to Promote your Business

Posted in: Marketing, Measurement, SEO, Social Media, Mobile

Many businesses struggle to find ways to promote their services and location online. Everyone wants to increase their link placement on other sites, improve ranking in search engines, and drive more traffic to their websites. Most businesses also have limited marketing budgets for online objectives, making this task even more difficult. For businesses that are looking for free and inexpensive solutions, I have put together this list to help your business increase online traffic and gain public awareness.

Website load time optimization tools (Google Says It Matters!)

Posted in: Marketing, Measurement, Planning, SEO, Social Media, Hosting

Google Webmaster blog officially stated that page load time is now a key factor in Google's ranking algorithm.

What you need to know about Google Places

Posted in: Marketing, Measurement, SEO, Social Media

Google Local Business Center is now called Google Places, as Google aims to rebrand the product around the Place Pages it introduced last fall. Place Pages are the pages for business listings that are found in Google local searches.