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Orases Blog: Measurement
Posted in: Marketing, Measurement, Planning
Nick Damoulakis
Monday, December 19, 2011
Budget constraints will always form a barrier between what marketing professional’s want, and what they can do.
Posted in: Business, Information Architecture, Measurement, Planning, SEO, Social Media
Nick Damoulakis
Friday, February 25, 2011
Non-profit organizations don’t usually have the same resources that their for-profit counterparts tend to enjoy. Online marketing opportunities, however, give NPOs an edge because users appreciate the chance to be associated with good causes and are willing to let that affiliation be known. Below are my final recommendations for implementation and analysis actions items that will take awareness of your organization’s goals and needs to the next level.
Posted in: Business, Marketing, Measurement, Planning, Social Media
Nick Damoulakis
Tuesday, February 8, 2011
Over the past decade, I has helped numerous non-profit organizations with their online marketing strategy. Each non-profit faces different challenges due to their limited budget, staff size and overall understanding of the best use of online marketing. With all the options on the web today, I have put together a list of 10 valuable ways to help non-profits find the means to promote their brand, market their events and, most importantly, encourage online donations to drive revenue.
Posted in: Marketing, Measurement, SEO, Social Media, Mobile
Nick Damoulakis
Wednesday, February 2, 2011
Many businesses struggle to find ways to promote their services and location online. Everyone wants to increase their link placement on other sites, improve ranking in search engines, and drive more traffic to their websites. Most businesses also have limited marketing budgets for online objectives, making this task even more difficult. For businesses that are looking for free and inexpensive solutions, I have put together this list to help your business increase online traffic and gain public awareness.
Posted in: Business, Information Architecture, Marketing, Measurement, Planning
Nick Damoulakis
Sunday, July 11, 2010
While developing promotional campaigns for the B2B sector, it’s important to recognize that sales cycles are long and lead generation is crucial. For this reason, companies need to redirect their focus from outbound marketing strategies (cold calling, pop-up ads) to inbound marketing promotions, or the process of getting qualified leads to call you.
Posted in: Design, Marketing, Measurement, Social Media
Nick Damoulakis
Thursday, June 3, 2010
Representing 19 Percent of online users serious sport fans are key to target for online video, shopping, real-time information. To capture these fans and convert them to customers, site administrators must integrate the right mix of video and social experiences into their destinations.
Posted in: Marketing, Measurement, Planning, SEO, Social Media, Hosting
Nick Damoulakis
Friday, May 7, 2010
Google Webmaster blog officially stated that page load time is now a key factor in Google's ranking algorithm.
Posted in: Marketing, Measurement, SEO, Social Media
Nick Damoulakis
Monday, April 19, 2010
Google Local Business Center is now called Google Places, as Google aims to rebrand the product around the Place Pages it introduced last fall. Place Pages are the pages for business listings that are found in Google local searches.
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