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Orases Blog: Marketing
Posted in: Marketing, Measurement, Planning
Nick Damoulakis
Monday, December 19, 2011
Budget constraints will always form a barrier between what marketing professional’s want, and what they can do.
Posted in: Marketing, Technology
Nick Damoulakis
Tuesday, April 12, 2011
The following post discusses mobile marketing trends and predictions for 2011. Every January, Forrester Research Inc. publishes reports on a myriad of marketing technology predictions for that year. As a reputable industry zeitgeist, these reports offer advice for businesses on how to capitalize on current consumer behavior trends and industry innovations.
Posted in: Business, Information Architecture, Marketing, Planning, Social Media
Nick Damoulakis
Tuesday, February 15, 2011
Non-profit organizations continually face an up-hill battle for funding and support. In part 2 of this 3-part series, I share some additional tips on how organizations can connect with their audience and make getting the word out about their cause and needs a lot less dependent on internal resources, and much more enticing and easy for online users to carry out on behalf of their favorite non-profit.
Posted in: Business, Marketing, Measurement, Planning, Social Media
Nick Damoulakis
Tuesday, February 8, 2011
Over the past decade, I has helped numerous non-profit organizations with their online marketing strategy. Each non-profit faces different challenges due to their limited budget, staff size and overall understanding of the best use of online marketing. With all the options on the web today, I have put together a list of 10 valuable ways to help non-profits find the means to promote their brand, market their events and, most importantly, encourage online donations to drive revenue.
Posted in: Marketing, Measurement, SEO, Social Media, Mobile
Nick Damoulakis
Wednesday, February 2, 2011
Many businesses struggle to find ways to promote their services and location online. Everyone wants to increase their link placement on other sites, improve ranking in search engines, and drive more traffic to their websites. Most businesses also have limited marketing budgets for online objectives, making this task even more difficult. For businesses that are looking for free and inexpensive solutions, I have put together this list to help your business increase online traffic and gain public awareness.
Posted in: Business, Information Architecture, Marketing, Measurement, Planning
Nick Damoulakis
Sunday, July 11, 2010
While developing promotional campaigns for the B2B sector, it’s important to recognize that sales cycles are long and lead generation is crucial. For this reason, companies need to redirect their focus from outbound marketing strategies (cold calling, pop-up ads) to inbound marketing promotions, or the process of getting qualified leads to call you.
Posted in: Business, Culture, Marketing
Nick Damoulakis
Monday, June 21, 2010
Digital, social media, and mobile applications, are not the only (or the most important) way to change your marketing strategy. If a CMO finds a way to do this successfully the marketing team will become the “experimental center of the business”.
Posted in: Business, Culture, Marketing, Planning
Nick Damoulakis
Thursday, June 10, 2010
During the 14th century, an English logician developed a meta-theoretical principle called Occam’s razor. It’s the notion that if you have two theories for explaining something, it’s likely that the most simple is correct. When it comes to addressing innovation in today’s market, this is the lens that I use.
Posted in: Design, Marketing, Measurement, Social Media
Nick Damoulakis
Thursday, June 3, 2010
Representing 19 Percent of online users serious sport fans are key to target for online video, shopping, real-time information. To capture these fans and convert them to customers, site administrators must integrate the right mix of video and social experiences into their destinations.
Posted in: Marketing, Measurement, Planning, SEO, Social Media, Hosting
Nick Damoulakis
Friday, May 7, 2010
Google Webmaster blog officially stated that page load time is now a key factor in Google's ranking algorithm.
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