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Orases Blog: Culture

Pair Programming for Web Development

Posted in: Business, Culture, Planning, Software Development, Web Development

Is pair programming a good technique to implement for web development?

Zoho CRM for the Small Business Sales Guy

Posted in: Culture, Technology

Jeff Howard's review of Zoho, from Google Apps.

Goodbye Steve Jobs

Posted in: Culture

The Orases team wanted to reach out to the rest of the world and say goodbye to Steve Jobs.

How to Accept Change and Innovate

Posted in: Business, Culture, Marketing

Digital, social media, and mobile applications, are not the only (or the most important) way to change your marketing strategy. If a CMO finds a way to do this successfully the marketing team will become the “experimental center of the business”.

Occam’s Razor - What Customers Want… What Vendors Deliver

Posted in: Business, Culture, Marketing, Planning

During the 14th century, an English logician developed a meta-theoretical principle called Occam’s razor. It’s the notion that if you have two theories for explaining something, it’s likely that the most simple is correct. When it comes to addressing innovation in today’s market, this is the lens that I use.