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Orases Blog: Business
Posted in: Business, Culture, Planning, Software Development, Web Development
Arien Talabac
Friday, April 6, 2012
Is pair programming a good technique to implement for web development?
Posted in: Business, SEO, Web Development
Nick Damoulakis
Monday, September 19, 2011
When it comes to driving traffic to your website, it is important to find the market before developing the architecture of the website. In finding the market, one of the subsets is finding keywords that will drive the highest amount of credible leads to your site that will transition to a customer. It’s not about driving tons of traffic… it’s about driving the right traffic. Pinpointing keywords that will drive a high ratio of traffic to conversion with the right call to action will make your online presence worth the investment. One of the first steps is a solid Keyword Strategy.
Posted in: Business
Nick Damoulakis
Wednesday, June 1, 2011
In a move to position itself as an apt rival to Amazon, eBay recently announced its purchase offering for GSI Commerce, a PA-based provider of eCommerce and marketing services. While most companies idle in the gap between strategic execution and market reality, eBay is synthesizing its platforms with existing opportunities to, ideally, help large merchants with payment, mobile, and e-commerce infrastructure services. This acquisition emphasizes eBay’s, and a general industry focus, on mobile technology’s advance into the realm of eEommerce.
Posted in: Business, Information Architecture, Measurement, Planning, SEO, Social Media
Nick Damoulakis
Friday, February 25, 2011
Non-profit organizations don’t usually have the same resources that their for-profit counterparts tend to enjoy. Online marketing opportunities, however, give NPOs an edge because users appreciate the chance to be associated with good causes and are willing to let that affiliation be known. Below are my final recommendations for implementation and analysis actions items that will take awareness of your organization’s goals and needs to the next level.
Posted in: Business, Information Architecture, Marketing, Planning, Social Media
Nick Damoulakis
Tuesday, February 15, 2011
Non-profit organizations continually face an up-hill battle for funding and support. In part 2 of this 3-part series, I share some additional tips on how organizations can connect with their audience and make getting the word out about their cause and needs a lot less dependent on internal resources, and much more enticing and easy for online users to carry out on behalf of their favorite non-profit.
Posted in: Business, Marketing, Measurement, Planning, Social Media
Nick Damoulakis
Tuesday, February 8, 2011
Over the past decade, I has helped numerous non-profit organizations with their online marketing strategy. Each non-profit faces different challenges due to their limited budget, staff size and overall understanding of the best use of online marketing. With all the options on the web today, I have put together a list of 10 valuable ways to help non-profits find the means to promote their brand, market their events and, most importantly, encourage online donations to drive revenue.
Posted in: Business, Information Architecture, Marketing, Measurement, Planning
Nick Damoulakis
Sunday, July 11, 2010
While developing promotional campaigns for the B2B sector, it’s important to recognize that sales cycles are long and lead generation is crucial. For this reason, companies need to redirect their focus from outbound marketing strategies (cold calling, pop-up ads) to inbound marketing promotions, or the process of getting qualified leads to call you.
Posted in: Business, Culture, Marketing
Nick Damoulakis
Monday, June 21, 2010
Digital, social media, and mobile applications, are not the only (or the most important) way to change your marketing strategy. If a CMO finds a way to do this successfully the marketing team will become the “experimental center of the business”.
Posted in: Business, Culture, Marketing, Planning
Nick Damoulakis
Thursday, June 10, 2010
During the 14th century, an English logician developed a meta-theoretical principle called Occam’s razor. It’s the notion that if you have two theories for explaining something, it’s likely that the most simple is correct. When it comes to addressing innovation in today’s market, this is the lens that I use.
Posted in: Business, Information Architecture, Planning
Adam Yapkowitz
Wednesday, May 12, 2010
This probably sounds familiar – you want to build a website or maybe you are looking to upgrade your current website. You have some ideas but struggle with the next step. A new look, some new features, e-commerce. The pitfall too many companies make is not having a plan. Not doing the discovery work before jumping to a project. We have all heard the old saying, “if you don’t have a plan, then you are planning to fail”.
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