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Orases Blog: Social Media
Posted in: Social Media
Ashley Holler
Tuesday, May 31, 2011
Almost everyone recognizes the value of online marketing—a current, well-managed website to represent your company, connecting with your clients and peers through social media, continuing to learn and explore the changing landscape of online communication in the current economy. The direct value of social media is often harder to pinpoint, though an incredible 90% of marketers in 2011 report using social media in their marketing efforts.
Posted in: Social Media
Nick Damoulakis
Monday, April 4, 2011
Immediately after Google +1 was announced, journalists were quick to either attack or laud the company’s initiative. Those unimpressed with Google's new "+1" button will be built into its search engine. This will allow users see links their friends like.
Posted in: Social Media
Nick Damoulakis
Thursday, March 10, 2011
s your company having a hard time finding value in the use of social media as part of its marketing strategy? Have you tried proving your social media investment is great for business, but are unable to show a convincing ROI?
Posted in: Business, Information Architecture, Measurement, Planning, SEO, Social Media
Nick Damoulakis
Friday, February 25, 2011
Non-profit organizations don’t usually have the same resources that their for-profit counterparts tend to enjoy. Online marketing opportunities, however, give NPOs an edge because users appreciate the chance to be associated with good causes and are willing to let that affiliation be known. Below are my final recommendations for implementation and analysis actions items that will take awareness of your organization’s goals and needs to the next level.
Posted in: Business, Information Architecture, Marketing, Planning, Social Media
Nick Damoulakis
Tuesday, February 15, 2011
Non-profit organizations continually face an up-hill battle for funding and support. In part 2 of this 3-part series, I share some additional tips on how organizations can connect with their audience and make getting the word out about their cause and needs a lot less dependent on internal resources, and much more enticing and easy for online users to carry out on behalf of their favorite non-profit.
Posted in: Business, Marketing, Measurement, Planning, Social Media
Nick Damoulakis
Tuesday, February 8, 2011
Over the past decade, I has helped numerous non-profit organizations with their online marketing strategy. Each non-profit faces different challenges due to their limited budget, staff size and overall understanding of the best use of online marketing. With all the options on the web today, I have put together a list of 10 valuable ways to help non-profits find the means to promote their brand, market their events and, most importantly, encourage online donations to drive revenue.
Posted in: Marketing, Measurement, SEO, Social Media, Mobile
Nick Damoulakis
Wednesday, February 2, 2011
Many businesses struggle to find ways to promote their services and location online. Everyone wants to increase their link placement on other sites, improve ranking in search engines, and drive more traffic to their websites. Most businesses also have limited marketing budgets for online objectives, making this task even more difficult. For businesses that are looking for free and inexpensive solutions, I have put together this list to help your business increase online traffic and gain public awareness.
Posted in: Design, Marketing, Measurement, Social Media
Nick Damoulakis
Thursday, June 3, 2010
Representing 19 Percent of online users serious sport fans are key to target for online video, shopping, real-time information. To capture these fans and convert them to customers, site administrators must integrate the right mix of video and social experiences into their destinations.
Posted in: Marketing, Measurement, Planning, SEO, Social Media, Hosting
Nick Damoulakis
Friday, May 7, 2010
Google Webmaster blog officially stated that page load time is now a key factor in Google's ranking algorithm.
Posted in: Marketing, Measurement, SEO, Social Media
Nick Damoulakis
Monday, April 19, 2010
Google Local Business Center is now called Google Places, as Google aims to rebrand the product around the Place Pages it introduced last fall. Place Pages are the pages for business listings that are found in Google local searches.
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