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Orases Blog: Information Architecture
Posted in: Business, Information Architecture, Measurement, Planning, SEO, Social Media
Nick Damoulakis
Friday, February 25, 2011
Non-profit organizations don’t usually have the same resources that their for-profit counterparts tend to enjoy. Online marketing opportunities, however, give NPOs an edge because users appreciate the chance to be associated with good causes and are willing to let that affiliation be known. Below are my final recommendations for implementation and analysis actions items that will take awareness of your organization’s goals and needs to the next level.
Posted in: Business, Information Architecture, Marketing, Planning, Social Media
Nick Damoulakis
Tuesday, February 15, 2011
Non-profit organizations continually face an up-hill battle for funding and support. In part 2 of this 3-part series, I share some additional tips on how organizations can connect with their audience and make getting the word out about their cause and needs a lot less dependent on internal resources, and much more enticing and easy for online users to carry out on behalf of their favorite non-profit.
Posted in: Business, Information Architecture, Marketing, Measurement, Planning
Nick Damoulakis
Sunday, July 11, 2010
While developing promotional campaigns for the B2B sector, it’s important to recognize that sales cycles are long and lead generation is crucial. For this reason, companies need to redirect their focus from outbound marketing strategies (cold calling, pop-up ads) to inbound marketing promotions, or the process of getting qualified leads to call you.
Posted in: Business, Information Architecture, Planning
Adam Yapkowitz
Wednesday, May 12, 2010
This probably sounds familiar – you want to build a website or maybe you are looking to upgrade your current website. You have some ideas but struggle with the next step. A new look, some new features, e-commerce. The pitfall too many companies make is not having a plan. Not doing the discovery work before jumping to a project. We have all heard the old saying, “if you don’t have a plan, then you are planning to fail”.
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